Results from the Community Survey

Thank you for your tremendous response! We received more than 1,800 responses to the survey for the first phase of GoBORO.  

From September 26 to November 16, 2023, we invited residents to take a survey to give input on transit choices. We collected your input online, on board GTA buses, and at various in-person outreach events through the fall. This will guide the design of the Draft Recommended GTA Bus Network in the next phase of GoBORO.

Who Took the Survey

• 35 percent of respondents reported riding transit at least a few times a month, while 65 percent ride at most a few times a year.
• 28 percent of respondents have annual household income below $25,000; 24 percent are between $25,000 and $50,000; and 48 percent have annual household income more than $50,000.
• Around 50 percent of respondents identified as people of color (37 percent as Black/African American and 8 percent Hispanic/Latino); 44 percent identified as Non-Hispanic White or Caucasian.
• 11 percent of respondents were college-age (less than 25 years old); 59 percent were prime working age (25-55); and 29 percent of respondents were age 55 or older.

Results 

Below is the summary of the aggregate responses to the survey questions:

Of the following seven goals, please identify your top priority for transit in Greensboro.

If Greensboro had additional money for transit service, what would you spend it on first?

Comparing the Coverage and Ridership concepts, select an option below that you prefer.

Would you support increasing the local funding the City currently budgets for improved GTA bus transit services?

If Greensboro wants to expand transit significantly, it will need additional funding. A ½¢ sales tax increase could fund the transit concepts in Question 3, costing the average household about $9 per month. How strongly do you support or oppose this investment?

We also analyzed people’s preferences for the two concepts and funding-related questions depending on how often they ride the bus, their household income, race/ethnicity, and age:

• Across every category, more people prefer (or strongly prefer) the Ridership Concept than the Coverage Concept. The degree of preference varies by category. Regular bus riders, people with lower incomes, and People of Color tend to prefer the Ridership Concept more strongly, compared to non-regular riders, people with higher incomes, and people who identify as Non-Hispanic White or Caucasian, respectively. Younger respondents prefer the Ridership Concept more than older respondents.
• Across every category, a large majority of respondents (at least 84 percent) support some increase in funding for transit. A majority or near majority of people in each category (47-63 percent) support a big increase in transit funding.
• Across every category, a large majority of respondents (at least 78 percent) support the investment from a potential half-cent sales tax. A majority or near majority of people in each category (44-52 percent) responded that they would definitely support it.

Next Steps

In the next phase of GoBORO, the team will design a Draft Recommended Bus Network in early 2024. The public will be invited to the next phase of public engagement in spring of 2024.